Data has become the lifeblood of global businesses, and this applies to established enterprises who have been operating for decades just as much as it does to ambitious start-ups beginning their business journey.
Existing players face a constant challenge to reshape their business model and retain their market share, and they need data-driven insights to be able to make the right decisions. New contenders, on the other hand, need data so they can create an effective, informed business model that can help them gain traction with customers.
But what does it mean to be data-driven from a global business perspective? What can that philosophy actually deliver? And what are the knock-on effects of being data-driven on a business and its workforce? This blog evaluates the key points that can help guide effective data-driven strategies:
Firstly, it’s important for a business to fully grasp the philosophy of being data-driven. Many companies treat data as a commodity: something that can be collected, stored, and then brought out for analysis and use whenever there’s a specific need for it.
Being truly data-driven moves away from this and gives the workforce instant, always-on access to data, but this requires systems and applications to be reorganized to support that access. That way, employees are better able to make quick, informed decisions as a core part of their day-to-day duties. Alongside this, the workforce should understand this philosophy and be able to engage with it without difficulty or inconvenience.
Of course, becoming a data-driven organization means nothing without the right technological systems to make the most of the change and make sense of all that data. Many legacy solutions may provide dashboards, reporting features and other functions that can analyze data, but can’t support real data-driven innovations like real-time analytics supported by AI, or full cloud-based data access.
An excellent example of a solution that supports data-driven operations is a global payroll solution. This can bring together disparate data from business departments all over the world, and employees operating under different currencies and tax jurisdictions, and make the running of payroll quicker, more efficient and more rationalized.
As well as the technology and the data itself, becoming data-driven requires a change in culture that permeates throughout an organization. Such a major shift in how a business operates needs the workforce to buy into it and to make their best efforts to engage with the potential of data as best they can.
There are three ways in which this can be enabled:
Engage with business-relevant data - and nothing else
With so much data around, and so many different analytical tools on the market, it can be easy to be overwhelmed by the possibilities and lose sight of what’s really important. Failing to use the right data in the right ways can be a huge waste of time and resources, and hinder employees from making business-critical decisions. How a technology platform understands data and the context behind it plays a vital role in getting this right.
Using the example of a global payroll platform, a company wanting to run payroll in several South American countries will be held back if their provider only has experience in Europe and the United States. Any solution applied must come with the relevant support for all the countries in which a global business operates.
Disrupt your business’s culture
Breaking people out of ways of working that they may have been used to for years can be a difficult undertaking, but it’s essential to making the data-driven transition a reality. There are a number of initiatives that can be taken to sufficiently disrupt this culture, including:
Make adaptation easier on employees
Connected to the previous point, employees will understandably shy away from changing how they use data if it makes their day-to-day life more difficult. As such, steps should be taken to ease the transition and encourage a positive spirit around being more data-driven:
Nobody should be under any illusions that transitioning towards becoming a data-driven business is a minor undertaking. It necessitates a major change across every area of an organization, and demands buy-in from the workforce at last. But the benefits it can deliver can be transformative for a business, especially in a fast-moving business world where data is regularly used to drive meaningful competitive advantage.
As part of this, choosing the right global solutions to make sense of data is crucial. And just as important as the solution itself is ensuring that the partner providing it has the necessary expertise, knowledge and support to make the solution valuable, wherever your business operates.
CloudPay’s global payroll solution is trusted by international businesses the world over to make payroll simpler, faster and more data-driven in every corner of the planet. Take a closer look at our technology here.